Buyer Strategic Brief

Buyer Strategic Brief

Name: _________________________________________________________

Current Address: _____________________________________________________________

Home Phone: _________________   Cell Phone: _____________  Office: ________________

Email Address: ________________________________________________________

Source: ______________________________________________________________

1. What do you know about their family? _________________________________________

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2. What do you know about their occupation? _____________________________________

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3. What do you know about their recreation or what they do outside of work? _________

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4. What do you know about their finances or income? _________________________

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5. What is their price range? ____________________________________________________

6. Are they paying cash or financing? ____________________________________________

7. If they’re financing, have they already been approved? ____________________________

8. Will there be anyone else involved in the purchase? ______________________________

9. How long have they lived at their current address? _______________________________

10. Why did they buy and what do they like about their present home? ________________

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11. What don’t they like about their home? ________________________________________

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12. What do they like about their present neighborhood? ___________________________

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13. What don’t they like about their present neighborhood? __________________________

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14. Why are they moving and what are they looking for in a new home? ________________

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15. If they were to buy today, what would it mean to them? __________________________

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16. What is their time frame? ____________________________________________________

17. Are there any contingencies or special circumstances about buying? ________________

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18. What neighborhoods or areas do they like? _____________________________________

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19. When was the last time they worked with a real estate agent? _____________________

20. How much time have they already spent looking? _______________________________

21. What did they like about what they saw? _______________________________________

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22. What didn’t they like about what they saw? ____________________________________

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23. What obstacles, if any, have they encountered? _________________________________

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24. What is the most important issue regarding their purchase? ______________________

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29. What do they like about your company? _______________________________________

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30. What are the relationship dynamics, who is the decision maker? __________________

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31. How do they perceive you and your company? __________________________________

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