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Relationship Management – Key Categories for Annual 24 Touch Campaign

by Joe McAuliffe | Feb 4, 2019 | Business Management, Cup O' Joe, Relationship Management

A successful business model must include a minimum of 24 touches per year, or approximately one every couple of weeks, to maximize opportunities with your prospects. The challenge is that the type of communication you want to share with a buyer is likely to be...

SALESMANSHIP – Work for 6% to Guarantee 3%

by Joe McAuliffe | Feb 3, 2019 | Cup O' Joe, Salesmanship

  How many times have you professionally represented your buyer or seller and come close to an agreement only to have poor representation by another agent kill the deal?  Unfortunately, most negotiations that fall apart do so because of lack of experience or...

SALESMANSHIP – The Best Use for Your Business Card

by Joe McAuliffe | Jan 28, 2019 | Cup O' Joe, Salesmanship

    It’s common knowledge that handing out business cards can be a great source of prospecting for business, but there is actually an even more valuable use for your card that most agents completely overlook. Two of the most important elements of success in...

Prospecting for Expired Listings – Introductory Letter

by Joe McAuliffe | Jan 27, 2019 | Cup O' Joe, Prospecting

PROSPECTING Prospecting for Expired Listings – Introductory Letter Contacting expired listings is one of the best ways to get listings because the homeowners have already expressed a desire to sell their homes and it’s easy to find their contact...
Prospecting: It’s All About Asking Permission to Ask Question

Prospecting: It’s All About Asking Permission to Ask Question

by Joe McAuliffe | Jan 21, 2019 | Cup O' Joe

Most people make a determination as to how they feel about someone new within the first few minutes of meeting them.  There are 3 things you want to accomplish when you first meet a new client: You want to build rapport and trust.  Do this by keeping the subject away...
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