by Joe McAuliffe | Apr 30, 2014 | Cup O' Joe, Salesmanship
Salesmanship – Be a “Shepherd”, Not a “Sheeple” Most people would rather follow a strong leader rather than take the responsibility that comes with being a decisive leader. The “Sheeple Close” involves advising your prospects using third party examples. It’s most...
by Joe McAuliffe | Apr 29, 2014 | Cup O' Joe, Prospecting
Prospecting – The Best Buyers Come from Listings Every business has been inundated by tech companies advertising promises of great success and exponential growth from an investment in Internet advertising and web optimization. The same tech companies caution you...
by Joe McAuliffe | Apr 28, 2014 | Cup O' Joe, Prospecting
Prospecting – Be a Magician by Making Your Prospects Reappear Quite often you’ll have a hot buyer (HB) or a hot listing prospect (HLP) vanish into thin air. They won’t return your calls or respond to your emails. They just disappear even though they seemed so...
by Joe McAuliffe | Apr 25, 2014 | Cup O' Joe, Listing Presentations
Listing Presentations – I’ve Retained a Consultant Retaining the services of a top marketing strategist and real estate coach is a benefit on many levels. On a personal level, a coach does the following: Strategic Planning – A top consultant interacts on a daily...
by Joe McAuliffe | Apr 24, 2014 | Cup O' Joe, Salesmanship
Salesmanship – It’s All About Asking Permission to Ask Questions Most people determine how they feel about someone new within the first few minutes of meeting them. Some agents believe that after the first few minutes, they know enough about the person to...
