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Buyer & Seller Closes (2): Either, Or #18

by Joe McAuliffe | Jul 5, 2011 | Buyer & Seller Closes, Cup O' Joe

In every question above, your buyer or seller is making the decision to move forward.   Seller Argument #18- I Would Rather Save You Money, Than Be your Friend. Most agents have a great concern about putting too much pressure on their Sellers and Buyers. They...

Buyer & Seller Close #16: Not Just the Facts, But the Benefits Too

by Joe McAuliffe | Jun 30, 2011 | Buyer & Seller Closes, Cup O' Joe

Make Sure Your Clients Know Both Facts and Benefits A common mistake made by agents is to identify an important fact without explaining what the direct benefit or direct impact has on buyers and sellers.  A good rule of thumb to use when sharing important information...

Buyer & Seller Close #15: American Dreams Disappearing

by Joe McAuliffe | Jun 29, 2011 | Buyer & Seller Closes, Cup O' Joe

The recession has caused two dramatic shifts in ownership; more renters and smaller homes for the less fortunate.    While the high-end market has seen an increase in new homes being constructed, the medium size of multi-family units built for rental has declined to...

Buyer & Seller Close #14: Rewarding Bad Behavior

by Joe McAuliffe | Jun 27, 2011 | Buyer & Seller Closes, Cup O' Joe

Let’s Reward the People That Aren’t Making Payments and Torture the People That Are Doing the Right Thing It’s no surprise that banks are still refusing to offer any relief to homeowners that can barely make their payments, even though, in many cases these homeowners...

Buyer & Seller Close #12: Dumb and Dumber

by Joe McAuliffe | Jun 23, 2011 | Buyer & Seller Closes, Cup O' Joe

Do What It Takes for As Long As At Takes As a full time agent it’s very easy to identify the logic behind a good strategy.  For example, when a house is overpriced it’s very clear to a good agent that they need to reduce the price.  When a seller...

Buyer & Seller Close #11: Double Work Strategy

by Joe McAuliffe | Jun 22, 2011 | Buyer & Seller Closes, Cup O' Joe

Don’t Trust Your Money to Another Agent All too often top professionals will craft a strong strategy for their buyer or seller to get them to move forward, only to find negotiations fall apart because of a weak agent representing the other side.  Don’t let...
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