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Presentations – Why Aren’t Your Buyers Loyal to You?

by Joe McAuliffe | Sep 23, 2014 | Cup O' Joe, Key Presentation Points

Presentations – Why Aren’t Your Buyers Loyal to You? A complaint voiced by many agents involves the lack of loyalty exhibited by buyers. These agents don’t trust buyers to respect the time, energy and effort that they make. In fact, it may just be that the buyers...

Sales Presentation – Unique Value Proposition

by Joe McAuliffe | Sep 16, 2014 | Cup O' Joe, Key Presentation Points

Sales Presentation – Unique Value Proposition One of the most common mistakes an agent makes when making a presentation is to rely on sales materials that are provided by the company to earn their client’s business. Although this information can be a...

Presentations – Perfecting Your Presentation

by Joe McAuliffe | Sep 9, 2014 | Cup O' Joe, Key Presentation Points

Presentations – Perfecting Your Presentation 1. The Warm-Up Build Rapport Using FORP Gather Information – Use Strategic Brief 2. Sell the Company 5 Key Facts About Global Affiliations & Network 5 Key Facts About Company’s Local Dominance 3. Online...

Presentations – People Don’t Care What You Know Until They Know You Care

by Joe McAuliffe | Aug 28, 2014 | Cup O' Joe, Key Presentation Points

Presentations – People Don’t Care What You Know Until They Know You Care Make it personal. Believe it or not, the single most important reason people do business with you is rarely because of your ability to get the job done, or because of your knowledge of the...

The Fact-Benefit Approach

by Joe McAuliffe | Jul 21, 2014 | Cup O' Joe, Key Presentation Points

  It’s been said when you “assume” something, the spelling of the word says it all, ass of-u-and me. Every sales professional should be aware of the risks associated with assuming their clients understand the key points made. That’s why...

Key Presentation Points #2: Ask Permission to Ask Questions

by Joe McAuliffe | Jun 18, 2014 | Cup O' Joe, Key Presentation Points

The primary objectives at the first meeting, or the start of any new buyer or seller relationship is to : Gather information Sell yourself/build rapport Every agent knows that the winning formula for closing business is ISIT. I-Identify S-Strategize I-Implement...
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