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Listing Presentations: Key Point #4, Analytics

by Joe McAuliffe | Oct 25, 2012 | Cup O' Joe, Listing Presentations

Up to this point, you’ve shown you’re seller prospect how you’re different and why they should pick you, by pointing out the following: Sharing your impressive resume of production, or better yet, reviewing testimonials you have received from...

Listing Presentations: Key Point #2, Professional Photography and Agency Quality Ad Copy

by Joe McAuliffe | Oct 24, 2012 | Cup O' Joe, Listing Presentations

You’ve already discussed in your listing presentation why the seller should list with you. You’ve shown the seller how you’re different or why they should pick you by: Presenting your powerful resume and/or sharing exact fit testimonials with the...

Listing Presentations: Key Point #2, Professional Photography and Agency Quality

by Joe McAuliffe | Oct 23, 2012 | Cup O' Joe, Listing Presentations

Every seller wants to hear how much you’re going to spend getting to expose their home to the all possible buyers. Most agents don’t have the luxury of big budgets and have to be careful about how they invest in getting listings sold. Most agents become so...

Listing Presentations: Key Point #1, Professional Resume and Testimonials

by Joe McAuliffe | Oct 22, 2012 | Cup O' Joe, Listing Presentations

Successful agents are generally well-prepared for Listing Presentations. CMA information has been researched, a Marketing Proposal has been prepared and examples of the quality of the agent’s work and resume are all ready to present to the seller.  Agents are...

Listing Presentations: Beating Bad Competitors

by Joe McAuliffe | Oct 11, 2012 | Cup O' Joe, Listing Presentations

You’re a good agent. You work hard, know the inventory and your neighborhood, and best of all, you’ve been successful representing sellers in your neighborhood. You  go on a listing presentation and you discover you are competing with two other agents for...

Listing Presentations: No One Legged Appointments

by Joe McAuliffe | Oct 10, 2012 | Cup O' Joe, Listing Presentations

Consider the following Scenarios: 1.   A call comes in and it’s a Hot Buyer that claims he and his wife want to buy something right now. Uh-oh, you already have a hectic day planned, what with the closing this afternoon, the ad deadline you have to meet and your...
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