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Listing Conversion Rate- Selling Lifestyle

by Joe McAuliffe | Aug 22, 2012 | Cup O' Joe, Listing Presentations

Another example of focusing your efforts an inch wide and a mile deep should focus on your existing listings.  This is the group that should be viewed as a top priority, or 20% activity, on a daily basis.  Success with listings will create significant income growth....

Listing Conversion Rate – Perfecting a Listing Strategy

by Joe McAuliffe | Aug 8, 2012 | Cup O' Joe, Listing Presentations

One of the primary reasons that people enter the real estate profession is because they look forward to being paid what they’re actually worth.  In the corporate world, this rarely happens.  In real estate, commission potential is unlimited.  Unfortunately, commission...

Listing Presentations – Popularity Contest? Not!

by Joe McAuliffe | Jul 18, 2012 | Cup O' Joe, Listing Presentations

How many times have you scratched your head in amazement of how an agent with limited success or experience, ends up with a great listing?  After all, a sellers decision about who will best represent their needs is one of the most important financial decisions they...

Listing Presentation – Testimonials: “The Big Miss”

by Joe McAuliffe | Jun 28, 2012 | Cup O' Joe, Listing Presentations

See if this makes sense to you: An agent works night and day to give the highest level of service to their client.  The client recognizes and appreciates all of the effort the agent has made and compliments the agent multiple times.  The agent appreciates the...

Listing Presentations – Epilogue

by Joe McAuliffe | Jun 25, 2012 | Cup O' Joe, Listing Presentations

  We’ve discussed the 5 parts of our listing presentation as follows: The Warm- Up- To gather information, sell yourself and sell your company. Global Reach and Local Strength- “Will my home be exposed to all buyers?” Professional Presentation-...

2012 Listing Presentations (part 5) – Negotiating Skills

by Joe McAuliffe | Jun 19, 2012 | Cup O' Joe, Listing Presentations

  In parts 1, 2, 3, and 4 of the listing presentation, we discussed: Part 1 –  The Warm-Up – To identify your prospective seller’s personal goals and objectives or what we call their “hot button.” Part 2 – Casting a Wide Net- By exposing their...
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