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Listing Presentations (Part 4) – Collaboration

by Joe McAuliffe | Jun 18, 2012 | Cup O' Joe, Listing Presentations

In parts 1, 2 and 3 of the listing presentation, we discussed how to identify your prospective seller’s personal goals and objectives, their “hot button”, and how you as their trusted real estate advisor, will expose their property to all possible buyers in the best...

Listing Presentations (part 3) – Professional Presentation

by Joe McAuliffe | Jun 15, 2012 | Cup O' Joe, Listing Presentations

In parts 1 and 2 of the listing presentation, we previously discussed the three primary goals for sellers. They are; To sell their home At the highest possible price In the most reasonable amount of time With little or no stress In part 1, we discussed how to handle...

Listing Presentations (part 2) – Global Reach Saturation

by Joe McAuliffe | Jun 14, 2012 | Cup O' Joe, Listing Presentations

After the Warm-Up in part 1 of the presentation, it’s important for you to confirm the objective of your seller.  Most of the time there are 3 primary objectives. Most Money- sell the home with the best possible price with the best terms. Least Time- Sell the home in...

Listing Presentations (Part 1) – The Warm- Up

by Joe McAuliffe | Jun 13, 2012 | Cup O' Joe, Listing Presentations

Of all the elements to a listing presentation, the warm up is by far and away the most critical. Unfortunately, most agents are so anxious to begin discussing what they can do for a seller, they overlook the warm up. There are two purposes to a warm up. Building...

2012 Listing Presentations: Always Carry a Yellow Pad

by Joe McAuliffe | Jun 1, 2012 | Cup O' Joe, Listing Presentations

A common misconception held by even successful agents is that “more is better”. For example, the more data you bring, the more impressive you are to your clients. The more marketing material you bring to a presentation, the better. The truth is, less is more, unless...

Listing Presentations – The “Two-Step” Listing Presentations

by Joe McAuliffe | May 8, 2012 | Cup O' Joe, Listing Presentations

Quite often, agents are called upon to give an estimate of price during a listing presentation. Most agents will prepare for the presentation by researching prices of similar homes that have recently sold. This is usually done in preparation for the listing...
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