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Perfecting Your Presentation Part 1 – The Warm-Up

by Joe McAuliffe | Apr 15, 2016 | Listing Presentations

There are 6 parts to every successful listing presentation. Let’s review each part beginning with the warm-up, which is almost always the most important. The purpose of the warm-up is to: 1. Gather Information – This involves getting to know everything about your...

Perfecting Your Presentation Part 7 – Your Negotiating Expertise

by Joe McAuliffe | Apr 15, 2016 | Listing Presentations

The Listing Presentation has included selling yourself, selling your company, agency quality marketing materials, analytics, strategic planning, and collaboration with others. The final part to perfecting the presentation is to point out your powerful negotiating...

Perfecting Your Presentation Part 6 – Collaboration

by Joe McAuliffe | Apr 15, 2016 | Listing Presentations

In the previous five parts of the listing presentation, we’ve covered selling yourself in the warm-up, selling your company, verification of your professional quality marketing materials, applying your analytical skills to identify market trends, and developing...

2016 Listing Conversion Rate: Perfecting A Listing Strategy

by Joe McAuliffe | Mar 16, 2016 | Cup O' Joe, Listing Presentations

2016 Listing Conversion Rate Perfecting A Listing Strategy One of the primary reasons that people enter the real estate profession is because they look forward to being paid what they’re actually worth.  In the corporate world, this rarely happens.  In real estate,...

2016 LISTING PRESENTATIONS: Popularity Contest? Not!

by Joe McAuliffe | Mar 15, 2016 | Cup O' Joe, Listing Presentations

2016 LISTING PRESENTATIONS Popularity Contest? Not! How many times have you scratched your head in amazement of how an agent with limited success or experience, ends up with a great listing?  After all, a seller’s decision about who will best represent their needs is...

2016 PRESENTATIONS: The Fact-Benefit Approach

by Joe McAuliffe | Mar 14, 2016 | Cup O' Joe, Listing Presentations

2016 PRESENTATIONS The Fact-Benefit Approach It’s been said when you “assume” something, the spelling of the word says it all, ass of-u-and me. Every sales professional should be aware of the risks associated with assuming their clients understand...
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