by Joe McAuliffe | Feb 3, 2016 | Cup O' Joe, Listing Presentations
2016 Listing Presentations (Part 1) The Warm Up Of all the elements to a listing presentation, the warm up is by far and away the most critical. Unfortunately, most agents are so anxious to begin discussing what they can do for a seller, they overlook the warm...
by Joe McAuliffe | Feb 2, 2016 | Cup O' Joe
2016 Motivation “How’s That Working For You?” An aggressive way for you to point out that your clients are employing an insanity strategy, (definition of insanity is to keep doing the same thing over and over again, and expect different results!), is to...
by Joe McAuliffe | Feb 1, 2016 | Buyer Closes, Cup O' Joe
2016 Buyer Close The “I’m Getting Old” Close After years of buyers being conditioned to focus exclusively on price, we are finally beginning to see buyers focusing on what’s important, the quality of life. This is a welcomed change, but is a change that is...
by Joe McAuliffe | Jan 29, 2016 | Cup O' Joe, Prospecting
2016 Prospecting Dominating Your Farm Area on a Beer Budget How do you compete with the big guys that have an unlimited budget? These agents will spend $2,000 – $3,000 dollars a month direct mailing up to 1,500 residents twice a month. This 24-Touch Annual...
by Joe McAuliffe | Jan 28, 2016 | Cup O' Joe, Prospecting
2016 Prospecting If It Starts Bad, It Ends Bad Have you ever noticed how much fun it is to work with someone that loves what they do? A passion for your business is an important key not only for success in real estate, but also the key to longevity in the...
by Joe McAuliffe | Jan 27, 2016 | Cup O' Joe, Prospecting
2016 Prospecting The Mechanics of Expired Listing Research Targeting expired listings should be one of your top prospecting campaigns. It only makes sense to target homeowners that you know have already expressed a desire to sell. Your expired prospecting campaign...
