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2017 BUYER CONSIDERATIONS – Where Do I Put My Money?

by Joe McAuliffe | Mar 3, 2017 | Buyer Considerations, Cup O' Joe

With the past 10 years, including a deep recession and major investment losses, nearly everyone is concerned about financial security after retirement.  Despite the fact that investment returns have rebounded, there is still great concern with today’s investors...

2017 SALESMANSHIP – Hold Your Tongue!

by Joe McAuliffe | Mar 1, 2017 | Cup O' Joe, Salesmanship

Your buyer, seller or even associate wants to meet with you. They’re frustrated about an issue and want to discuss it. You’re familiar with the concern and agree to meet with them.  You can tell during the meeting that they are passionate about their...

2017 SALESMANSHIP – Stop Blaming the Customer, Just Keep Taking the Shots

by Joe McAuliffe | Feb 27, 2017 | Cup O' Joe, Salesmanship

Have you ever had an experience with your prospective clients, where you’ve totally dedicated hours, sometimes even days gathering information and sharing it with them only to have them drop off the face of the earth?  Have you ever thought to yourself;...

2017 SALESMANSHIP – “Be-Backs” Hurt More Than They Help

by Joe McAuliffe | Feb 24, 2017 | Cup O' Joe, Salesmanship

Have you ever met with a buyer or seller who was very close to pulling the trigger but then decided to wait, only to change their minds? This prospect is known as a “Be Back”. We all recognize that real estate purchases are quite involved, so in most cases, both...

2017 SALESMANSHIP – The Key to Overcoming Buyer Paralysis and Seller Price Resistance

by Joe McAuliffe | Feb 23, 2017 | Cup O' Joe, Salesmanship

We’ve all embraced the concept of Spaced Repetition as being the best way to learn a new approach. Yet Agents overlook the opportunity to use this approach to overcome the resistance clients must change. Keep the following in mind: Buyers Have Mastered Just “Sitting...

2017 BUSINESS MANAGEMENT – How to Brand Yourself as Different Than Every Other Agent

by Joe McAuliffe | Feb 22, 2017 | Business Management, Cup O' Joe

Branding yourself as being able to provide more value to your clients than any other agent is an important step to becoming the Best of the Best. Consider using these approaches when working with clients:   Your Real Estate Purchase is almost always one of the...
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