by Joe McAuliffe | May 22, 2015 | Cup O' Joe, Prospecting
Let’s say you have developed a very strong prospecting habit. You allocate time everyday to prospect for new business. You don’t miss a trick. You even spend thousands of dollars every year marketing your services to new prospects. As a matter of fact,...
by Joe McAuliffe | May 21, 2015 | Cup O' Joe, Prospecting
It’s a well-known fact that many agents spend little time developing a comprehensive marketing and advertising Budget. The logic is that if you don’t have very much money, why waste time and money investing in an annual marketing and advertising schedule?...
by Joe McAuliffe | May 20, 2015 | Cup O' Joe, Seller Argument
Most agents are overly concerned about putting too much pressure on their buyers and sellers. They rationalize that if they are too pushy, they will be perceived as just a “salesman”. In truth, by being too cautious, an agent can easily lose credibility with their...
by Joe McAuliffe | May 20, 2015 | Cup O' Joe, Seller Argument
Most agents are overly concerned about putting too much pressure on their buyers and sellers. They rationalize that if they are too pushy, they will be perceived as just a “salesman”. In truth, by being too cautious, an agent can easily lose credibility with their...
by Joe McAuliffe | May 19, 2015 | Buyer Arguments, Cup O' Joe
For over 5 years now, buyers have been taught that anything they buy in real estate must be a “steal” or they shouldn’t buy it. The rationale for this approach is due to the deflationary price cycle the industry has experienced. Now that prices in many markets are...
by Joe McAuliffe | May 18, 2015 | Cup O' Joe, Prospecting
Have you ever asked yourself why it seems that just a few elite agents ever have the opportunity to represent the most expensive properties? The answer is simple, but the process isn’t. Just like every other form of advertising, your brand recognition is of...
