by Joe McAuliffe | Jan 22, 2015 | Cup O' Joe, Prospecting
Prospecting – Direct Mail Tracking Chart A direct mail campaign to each of your different groups, (buyers, sellers, farm, past clients and sphere of influence) can be both complex and difficult. That is why it’s imperative that you set up the campaign in...
by Joe McAuliffe | Jan 21, 2015 | Cup O' Joe, Prospecting
2015 Prospecting – The Golden Rule: Take the Shots One of our favorite business expressions is, “you miss 100% of the shots you don’t take!” If you apply this concept to business, it basically means you can’t be successful unless you...
by Joe McAuliffe | Jan 20, 2015 | Agent Branding, Cup O' Joe
2015 Agent Branding – Your Mission Statement, Value Proposition & Elevator Pitch Consumers and clients alike are unlikely to select an agent they feel lack the competence to represent them. This is why it’s so important for you as an agent to...
by Joe McAuliffe | Jan 19, 2015 | Business Management, Cup O' Joe
2015 Business Priorities – Exploiting a Geographic Farm Area If you’re willing to consider farming a geographic area, it should definitely be listed as one of your top 10 priorities for 2015. A very important principal of success is to focus your efforts “an...
by Joe McAuliffe | Jan 16, 2015 | Cup O' Joe, Prospecting
Prospecting – The Best Farm Script Seymour Prospects, an agent with Real Serious Real Estate, was in between a rock and a hard place. He had been so successful applying the strategies he learned in a Metamorphosis Workshop to sell his listings that he had run...
by Joe McAuliffe | Jan 15, 2015 | Cup O' Joe, Prospecting
Prospecting – Testimonials, “The Big Miss!” An agent works 24/7 to give the highest level of service to their client. The client recognizes and appreciates the effort the agent has made and compliments the agent. The agent appreciates the compliment and moves on...
