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Prospecting – How Often Should You Advertise?

by Joe McAuliffe | Nov 7, 2014 | Cup O' Joe, Prospecting

2014 Prospecting – How Often Should You Advertise? If you’re going to invest in advertising, make sure to employ a 24-Touch Annual Campaign. A “once in a while” approach may be a waste of money. Thomas Smith a nineteenth-century London businessman offered the...

Business Management – Will 2015 Be Your Best Year?

by Joe McAuliffe | Nov 6, 2014 | Business Management

2015 Business Management – Will 2015 Be Your Best Year? If you don’t know where you’re going, any path will take you there.     If you plan on exploiting the opportunities in 2015, now is the time to put your business plan in place. If you don’t have a...

Listing Presentations – Show Your Listing Prospects That You Care

by Joe McAuliffe | Nov 5, 2014 | Cup O' Joe, Listing Presentations

2014 Listing Presentations – Show Your Listing Prospects That You Care When a homeowner asks you to suggest a price on a listing presentation, be very careful how you respond. It’s usually best to ask them to tell you what the data indicates. Remember, there are...

Business Management – Can’t Miss Daily Time Management

by Joe McAuliffe | Nov 4, 2014 | Business Management, Cup O' Joe

2014 Business Management – Can’t Miss Daily Time Management How often have you said to yourself, “How can that agent make so much money when they’re not near as talented as I am, and they don’t work nearly as hard as I do?” This is a...

Buyer Prospecting – The Ultimate Secret Weapon: Pocket Listings

by Joe McAuliffe | Nov 3, 2014 | Cup O' Joe, Prospecting

2014 Buyer Prospecting – The Ultimate Secret Weapon: Pocket Listings Consider the following scenario: A couple is interested in purchasing a home. They decide to drive around and they see a For Sale sign on a home they like. Better yet, they see an open house sign and...
Listing Management – Haunted House Listings

Listing Management – Haunted House Listings

by Joe McAuliffe | Oct 31, 2014 | Cup O' Joe, Selling Your Listings

  2014 Listing Management – Haunted House Listings Are your listings scaring off buyers? It may be fun to visit a haunted house for Halloween, but no buyer wants to actually live in one. Listed below are suggestions that should be considered by all sellers. Home...
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