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SALESMANSHIP – Work for 6% to Guarantee 3%

by Joe McAuliffe | Feb 3, 2019 | Cup O' Joe, Salesmanship

  How many times have you professionally represented your buyer or seller and come close to an agreement only to have poor representation by another agent kill the deal?  Unfortunately, most negotiations that fall apart do so because of lack of experience or...

SALESMANSHIP – The Best Use for Your Business Card

by Joe McAuliffe | Jan 28, 2019 | Cup O' Joe, Salesmanship

    It’s common knowledge that handing out business cards can be a great source of prospecting for business, but there is actually an even more valuable use for your card that most agents completely overlook. Two of the most important elements of success in...

Salesmanship: Seller Strategic Brief Questions

by Joe McAuliffe | Jun 10, 2018 | Cup O' Joe, Salesmanship

One of the most common mistakes that agents make is to fail to get enough information at the very beginning of the relationship they are building with a seller. It is critical for an agent to complete strategic brief questions before the agent determines the best way...

2017 SALESMANSHIP – Buyers Say “I Choose You”

by Joe McAuliffe | Mar 13, 2017 | Cup O' Joe, Salesmanship

  It’s common practice for a perspective home seller to interview 3 agents before choosing one to represent them. Yet, when it comes to selecting a buyer’s agent, a perspective buyer will either, Feel obligated to work with the first agent that calls them back...

2017 SALESMANSHIP – “The Big Mo”

by Joe McAuliffe | Mar 10, 2017 | Cup O' Joe, Salesmanship

  Success in real estate sales requires strong negotiating skills. For most agents, this can be a real problem. The ability to negotiate offers to a successful conclusion requires a great deal of practice. But, unlike other sales situations, negotiation...

2017 SALESMANSHIP – Hold Your Tongue!

by Joe McAuliffe | Mar 1, 2017 | Cup O' Joe, Salesmanship

Your buyer, seller or even associate wants to meet with you. They’re frustrated about an issue and want to discuss it. You’re familiar with the concern and agree to meet with them.  You can tell during the meeting that they are passionate about their...
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