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Closing the Sale: Reducing the Difference to the Ridiculous

by Joe McAuliffe | Feb 12, 2013 | Cup O' Joe, Salesmanship

One of the areas that can make the biggest difference in your income level, especially when you have a strong work ethic, involves your ability to negotiate a “deal”, or Close The Sale. This is especially true when it comes to expensive purchases that...

Closing the Sale

by Joe McAuliffe | Feb 6, 2013 | Cup O' Joe, Salesmanship

Sales Presentations: Unique Value Proposition

by Joe McAuliffe | Feb 5, 2013 | Cup O' Joe, Salesmanship

One of the most common mistakes an agent makes when making a presentation is to rely on sales materials that are provided by the company to earn their client’s business. Although this information can be a valuable crutch, because it can be used by dozens if not...

Salesmanship: Using Tie Downs to Reinforce

by Joe McAuliffe | Jan 8, 2013 | Cup O' Joe, Salesmanship

Make this technique a natural part of your sales presentation process. The art of asking questions to close the deal is one of the most important and most difficult skills to develop. Many successful agents do a great job identifying logical recommendations for their...

Closing the Sale: What Would You Do if You Were Me?

by Joe McAuliffe | Dec 19, 2012 | Cup O' Joe, Salesmanship

Salesmanship: Answering the Question, How are You Different?

by Joe McAuliffe | Oct 12, 2012 | Cup O' Joe, Salesmanship

Any successful business can answer the question, “How are you different than your competition?” Before anyone will do business with you, you must be able to answer this question, or, to put it another way, “Why should your prospects do business with you?” The answer...
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