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Salesmanship Close: The “Ben Franklin Close” Template

by Joe McAuliffe | Aug 18, 2011 | Buyer & Seller Closes, Salesmanship, Seller Closes

Seller Close #26: Sell, Sell, Sell!

by Joe McAuliffe | Aug 11, 2011 | Buyer & Seller Closes, Cup O' Joe, Seller Closes

For almost 5 years now many homeowners that have been thinking about selling have opted to wait for better days.  This strategy has failed miserably as evidence by price drop of up to 40% of many real estate markets.  Yet, many prospective homeowners continue to...

Seller Closes: Top 10 Seller Closes #8- The “I Think I’ll look It Over” Close

by Joe McAuliffe | Aug 1, 2011 | Buyer & Seller Closes, Cup O' Joe, Seller Closes

Salesmanship Close #8 – I’ll Think it Over Close The most common objection in any type of sale is the, “I’ll Think it Over” objection.  People in a selling situation are more likely to use this statement against the salesman as a way to...

Seller Closes: Seller Close #25 “Wear The Suit” Close

by Joe McAuliffe | Jul 29, 2011 | Buyer & Seller Closes, Cup O' Joe, Seller Closes

In many ways the psychology of buying a house is no different than the psychology behind the purchase of a good suite or a beautiful dress.  Almost everybody has experienced surprises when shopping for clothes.  In some cases you may see a beautiful dress or sharp...

Seller Close #23- Recaptured Equity Pro-Forma

by Joe McAuliffe | Jul 20, 2011 | Cup O' Joe, Seller Closes

Seller Closes: Seller Close #22- The Lis Pendens Close

by Joe McAuliffe | Jul 14, 2011 | Cup O' Joe, Seller Closes, Uncategorized

Two or three years ago it was common knowledge that the real estate market wasn’t going to recover until 2011. Last year, the common knowledge expectation was extended to 2012. Earlier this year, we were hearing 2014 and most recently, some experts have stated...
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