Seller Strategic Brief
Name: _______________________________________________
Current Address: _____________________________________________________________________
Home Phone: __________________ Cell Phone: __________________ Office: ___________________
Email Address: __________________________________________________________
Source: _________________________________________________________________
- Why are they selling? ________________________________________________________________
- What do they like about their home? ______________________________________________________
- What don’t they like about their home? ____________________________________________________
- What do they like about their neighborhood? ________________________________________________
- What don’t they like about the neighborhood? _______________________________________________
- Do they have an idea of what their house may be worth? ________________________________________
7. How soon do they want to sell? __________________________________________________________
8. Are there any pressing issues related to the sale? ______________________________________________
9. Have they met with other Agents? ________________________________________________________
10. What impressed them about their last agent? ________________________________________________
11. What didn’t they like about the relationship? _________________________________________________
12. What are they looking for in a Realtor? ____________________________________________________
13. When was the last time they sold a home? __________________________________________________
14. What have they heard about present market conditions? ________________________________________
15. What do they know about your company? __________________________________________________
16. What are their plans once they sell? ______________________________________________________
17. What do you know about their Family? ____________________________________________________
18. What do you know about their Occupation? _________________________________________________
19. What do they like to do when they’re not working (Recreation)? ___________________________________
20. What do you know about their finances or any financial issues? ____________________________________
21. What is their mortgage amount? _________________________________________________________
22. Are they “underwater”? _______________________________________________________________
23. Do they need to consider a short sale? _____________________________________________________
24. Is foreclosure a possible issue? __________________________________________________________
25. Who will be involved in the Decision-making process? __________________________________________
26. What do they think will help them the most in selling their home? __________________________________
27. How do they feel about their neighbors being involved? _________________________________________
28. Would they like to have Open Houses? ____________________________________________________
29. Would they consider spending money on cosmetic issues? _______________________________________
30. Would they like Market and Activity Updates? _______________________________________________
31. If they were to sell today, what would that mean to them? (their “Hot-Button”) _________________________
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